The information collection, use, and dissemination practices of PetIDMe
1. Collection of Information.
This policy applies to PetIDMe's collection, use, storage and disclosure of information by PetIDMe on its (a) websites, including all its divisions, subsidiaries and related companies (collectively, the "Websites"), (b) on various third party websites, and (c) to PetIDMe 's other information collection, including the purchase of customer lists from third parties.PetIDMe is not responsible for the information collection or privacy practices of third web sites or applications.
1.1 Survey Information.
PetIDMe collects information from individuals by various methods, including, but not limited to, when an individual voluntarily completes an PetIDMe survey, order form, or a registration page either online or offline, or by means of online or offline surveys, order forms, or registration pages operated by third parties (collectively, a "Survey"). (As used herein, "online" means using the Internet, including the Websites, and related technologies, and "offline" means by methods other than online, including in person, in the postal mail, using telephones and cell phones, and other similar means.) In the Surveys, PetIDMe or a third party (a "Third Party") may ask an individual to provide various information to PetIDMe, which may include his or her name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, education and marital status, occupation, social security number, employment information, personal and online interests, and such other information as may be requested from time to time (together, "Survey Information"). PetIDMe may also collect information concerning an individual from another source and uses that information in combination with information provided from this web site. Completing the Surveys is completely voluntary, and individuals are under no obligation to provide Survey Information to PetIDMe or Third Party, but an individual may receive incentives from PetIDMe or a Third Party in exchange for providing Survey Information to PetIDMe
1.2 Third Party List Information.
PetIDMe collects information from individuals when an individual provides information to a third party and PetIDMe subsequently purchases, licenses, or otherwise acquires the information from the third party (the "Seller"). Such purchased information may include, but is not limited to, an individual's name, email address, street address, zip code, telephone numbers (including cell phone numbers and carriers), birth date, gender, salary range, credit card information, education and marital status, occupation, industry of employment, personal and online interests, and such other information as the individual may have provided to the Seller (together, "Third Party List Information"). When acquiring Third Party List Information, PetIDMe seeks assurances from the Seller that the Seller has a right to transfer the Third Party List Information to PetIDMe and that the Seller has a right to provide offers from advertisers to the individuals whose personal information is included on the Seller's list.
1.3 Other Information.
Other occasions when PetIDMe obtains information from individuals include (1) when an individual is making a claim for a prize or seeking to redeem an incentive offered by PetIDMe or by a third party, (2) when an individual requests assistance through PetIDMe 's customer service department, and (3) when an individual voluntarily subscribes to a PetIDMe service or newsletter (together, "Other Information").
1.4 Cookies, Web Beacons, and Other Info Collected Using Technology.
PetIDMe currently uses cookie and web beacon technology to associate certain Internet-related information about an individual with information about the individual in our database. Additionally, PetIDMe may use other new and evolving sources of information in the future (together, "Technology Information").
A cookie is a small amount of data stored on the hard drive of the individual's computer that allows PetIDMe to identify the individual with his or her corresponding data that resides in PetIDMe database. You may read more about cookies at http://cookiecentral.com. Individuals who use the Websites need to accept cookies in order to use all of the features and functionality of the Websites.
(b) Web Beacons.
A web beacon is programming code that can be used to display an image on a web page (by using an programming function -- see http://truste.org for more information), but can also be used to transfer an individual's unique user identification (often in the form of a cookie) to a database and associate the individual with previously acquired information about an individual in a database. This allows PetIDMe to track certain web sites an individual visits online. Web beacons are used to determine products or services an individual may be interested in, and to track online behavioral habits for marketing purposes. For example, PetIDMe might place, with the consent of a third party website, a web beacon on the third party's website where fishing products are sold. When Joe, an individual listed in PetIDMe 's database, visits the fishing website, PetIDMe receives notice by means of the web beacon that Joe visited the fishing site, and PetIDMe would then update Joe's profile with the information that Joe is interested in fishing. PetIDMe may thereafter present offers of fishing related products and services to Joe. In addition to using web beacons on web pages, PetIDMe also uses web beacons in email messages sent to individuals listed in PetIDMe 's database.
(c) New Technology.
The use of technology on the Internet, including cookies and web beacons, is rapidly evolving, as is PetIDMe 's use of new and evolving technology. As a result, PetIDMe strongly encourages individuals to revisit this policy for any updates regarding its use of technology.
1.5 Outside Information.
PetIDMe may receive information about individuals from third parties or from other sources of information outside of PetIDMe including information located in public databases ("Outside Information").
1.6 Individual Information.
As used herein, Individual Information means Survey Information, Third Party List Information, Other Information, Technology Information, and Outside Information, and any other information PetIDMe gathers or receives about individuals.
1.7 No Information Collected from Children.
PetIDMe will never knowingly collect any personal information about children under the age of 13. If PetIDMe obtains actual knowledge that it has collected personal information about a child under the age of 13, that information will be immediately deleted from our database. Because it does not collect such information, PetIDMe has no such information to use or to disclose to third parties. PetIDMe has designed this policy in order to comply with the Children's Online Privacy Protection Act ("COPPA").
1.8 Credit Card Information
PetIDMe may in certain cases collect credit card numbers and related information, such as the expiration date of the card ("Credit Card Information") when an individual places an order from PetIDMe. When the Credit Card Information is submitted to PetIDMe, such information is encrypted and is protected with SSL encryption software. PetIDMe will use the Credit Card Information for purposes of processing and completing the purchase transaction, and the Credit Card Information will be disclosed to third parties only as necessary to complete the purchase transaction.
2. Use of Individual Information.
2.1 Discretion to Use Information.
PetIDMe may use individual information for any legally permissible purpose in PetIDMe's sole discretion.
The following paragraphs in Section 2 describe how PetIDMe currently uses Individual Information, but PetIDMe may change or broaden its use at any time. As noted below, PetIDMe may update this policy from time to time. PetIDMe may use Individual Information to provide promotional offers to individuals by means of email advertising, telephone marketing, direct mail marketing, online banner advertising, and package stuffers, among other possible uses.
If you do not wish us to use personal information about you to promote or sell our products and services or to sell, transfer or otherwise provide personal information about you to third parties, please inform us by contacting customer service at 1-855-462-1974 and we will certainly honor your request.
PetIDMe uses Individual Information to provide promotional offers by email to individuals. PetIDMe may maintain separate email lists for different purposes. If email recipients wish to end their email subscription from a particular list, they need to follow the instructions at the end of each email message to unsubscribe from the particular list.
2.2(a) Content of Email Messages.
In certain commercial email messages sent by PetIDMe, an advertiser's name will appear in the "From:" line but hitting the "Reply" button will cause a reply email to be sent to PetIDMe. The "Subject:" line of PetIDMe email messages will usually contain a line provided from the advertiser to PetIDMe.
2.2(b) Solicited Email.
PetIDMe only sends email to individuals who have agreed on the Websites to receive email from PetIDMe or to individuals who have agreed on third party websites to receive email from third parties such as PetIDMe. PetIDMe does not send unsolicited email messages. As a result, statutes requiring certain formatting for unsolicited email are not applicable to PetIDMe 's email messages.
2.3 Targeted Advertising.
PetIDMe uses Individual Information to target advertising to an individual. When an individual is using the Internet, PetIDMe uses Technology Information (see also Section 2.5 below) to associate an individual with that person's Individual Information, and PetIDMe attempts to show advertising for products and services in which the person has expressed an interest in the Surveys, indicated an interest by means of Technology Information, and otherwise. PetIDMe may, at its discretion, target advertising by using email, direct mail, telephones, cell phones, and other means of communication to provide promotional offers.
2.4 Direct Mail and Telemarketing.
PetIDMe uses Individual Information to advertise, directly or indirectly, to individuals using direct mail marketing or telemarketing using telephones and cell phones.
2.5 Use of Technology Information.
PetIDMe uses Technology Information (1) to match a person's Survey Information and Third Party List Information to other categories of Individual Information to make and improve profiles of individuals, (2) to track a person's online browsing habits on the Internet, (3) to determine which areas of PetIDMe 's web sites are most frequently visited. This information helps PetIDMe to better understand the online habits of individuals so that PetIDMe can target advertising and promotions to them.
2.6 Profiles of Individuals.
PetIDMe uses Individual Information to make a profile of an individual. A profile can be created by combining Survey Information and Third Party List Information with other sources of Individual Information such as information obtained from public databases.
2.7 Storage of Individual Information.
PetIDMe stores the Individual Information in a database on PetIDMe computers. Our computers have security measures (such as a firewall) in place to protect against the loss, misuse, and alteration of the information under PetIDMe 's control. Not withstanding such measures, PetIDMe cannot guarantee that its security measures will prevent PetIDMe computers from being illegally accessed, and the Individual Information on them stolen or altered.
3. Dissemination of Individual Information.
3.1 Sale or Transfer to Third Parties.
PetIDMe MAY SELL OR TRANSFER INDIVIDUAL INFORMATION TO THIRD PARTIES FOR ANY PURPOSE IN PetIDMe 's SOLE DISCRETION. If you do not wish us to use personal information about you to promote or sell our products and services or to sell, transer or otherwise provide personal information about you to third parties, please inform us by contacting customer service at 1-855-462-1974 and we will certainly honor your request.
3.2 Order Fulfillment.
PetIDMe will transfer Individual Information to third parties when necessary to provide a product or service that a person orders from such third party while using PetIDMe web sites or when responding to offers provided by PetIDMe
3.3 Legal Process.
PetIDMe may disclose Individual Information to respond to subpoenas, court orders, and other legal processes.
3.4 Summary Data.
PetIDMe may sell or transfer non-individualized information, such as summary or aggregated anonymous information about all persons or sub-groups of persons.
Individuals have access to their Individual Information collected to provide an opportunity for an individual to correct, amend, or delete such information. Access can be obtained by contacting customer service at the number on the order page. PetIDMe may also grant advertising clients and email services providers access to an individual's email address to verify the origin of the Individual Information collected.
4. Privacy Practices of Third Parties.
4.1 Advertiser cookies and web beacons.
Advertising agencies, advertising networks, and other companies (together, "Advertisers") who place advertisements on the Websites and on the Internet generally may use their own cookies, web beacons, and other technology to collect information about individuals. PetIDMe does not control Advertisers' use of such technology and PetIDMe has no responsibility for the use of such technology to gather information about individuals.
The Websites and email messages sometimes contain hypertext links to the web sites of third parties. PetIDMe is not responsible for the privacy practices or the content of such other web sites. Linked web sites may contain links to web sites maintained by third parties. Such links are provided for your convenience and reference only. PetIDMe does not operate or control in any respect any information, software, products or services available on such third party web sites. The inclusion of a link to a web site does not imply any endorsement of the services or the site, its contents, or its sponsoring organization.
4.3 Affiliated Companies.
PetIDMe may disclose, transfer, and sell Individual Information to entities affiliated with PetIDMe in PetIDMe's discretion.
5. Unsubscribe Procedures.
If you wish to discontinue receiving email messages from PetIDMe, please email our customer service at email@example.com.
We reserve the right to add Individual Information to multiple lists maintained by PetIDMe
For more information about protecting your privacy, you may wish to visit: www.ftc.gov
If you have questions about this policy, please feel free to contact us at firstname.lastname@example.org.